Peering is all about economics and business strategy.
Understanding the impact that peering can have on your bottom line is important, and it is an area where many networks are wasting excessive amounts of cash. Not only can a better peering strategy greatly reduce your costs while increasing your margins, but it can also enhance the performance of your traffic, help you close more deals, and enhance your position in the marketplace.
Once we understand your business and financial objectives as they relate to your peering, transit, and other connectivity, we can do a thorough analysis of your current connectivity, and work with you to provide a clear recommendation as to how you should move forward. Optimal connectivity is often achieved through the right combination of transit, paid peering, and cost-free public and private peering. We have extensive experience negotiating transit pricing, exchange point connection pricing, and peering agreements.
Development of a sound routing and peering policy can also be very important in ensuring that you are moving traffic in the most beneficial way to your business. In many cases, network operators have created peering relationships that don't further their business objectives, and often find themselves in a peering dispute when trying to disconnect or renegotiate those interconnections.
Our experts have developed peering policies for the largest of networks, and have been directly involved in peering disputes on behalf of regional, national, and global networks. Our experts have been involved in the peering and inter-connection space since the NSFnet days, and have been involved in various forums that deal or have dealt with peering issues, such as NANOG, RIPE, APNIC, NRIC, CIX, ISPBF, and IOPS. We have also worked with various lawyers and regulatory bodies on the topic of peering and interconnectivity, including The Federal Communications Commission, The Department of Justice, and the European Commission.
We can help you develop a rational peering policy and routing plan that matches your business objectives.
Whether you need a global IP connectivity strategy, simple IP Flow analysis, transit pricing or negotiation assistance, help with a peering dispute, help with obtaining peering, or confidential third-party consultation as to the ever-changing policies and practices of the major networks, our industry experts can support all of your needs in this area.
Please contact us for a personal response to any questions or inquiries you may have. We look forward to speaking with you to discuss how Firefly Networks can provide our unique services to assist your business Internet/IP networking initiatives. |
